ZPG'S FIRST EVER POP-UP SHOP!

Zee Perfect Gift Pop-Up Shop Event Booth

Zee Perfect Gift Pop-Up Shop Event with My Best Friend Joanna

How to Plan an Amazing Pop-Up Shop Event for Any Small Business

Hi Zee Perfect Gift Community!

First of all I’ll start by saying – thank you for supporting my small business AND FOR SHOPPING SMALL!

A HUGE Thank you to my family and friends for everything that day – you all know who you are and you are SO very appreciated!!!

This is going to be a longer blog post because I feel like it could potentially be helpful and bring some insight to someone who may need it with their small business or for customers to see why small businesses charge what they charge – it’s truly blood, sweat, and tears that goes into every aspect of a small business.

I had absolutely no clue or any idea on what I was doing and going to do for my very first pop-up shop. I really only started ramping up ZPG very recently with new products to see in which direction I wanted to take my small business. This blog post isn’t about my journey with ZPG, that may be another blog post, but this is to potentially help YOU with your journey with your small business.

When one girl boss wins, we all win.

So, if you’re thinking about wanting to host your first pop-up shop or have hosted a pop-up shop but feel like you could take it to the next level, this blog post is for you.

even if you’re just a reader who is curious to see what it entails – this blog post is ALSO for you. It is inclusive to everyone, because this may spark the fire under you to GO FOR IT, just like I chose to do.

Before we even jump into it – I do want to say and will continue to reiterate these two very important things: it takes a village and it’s a lot of hard work.

In this blog post – I will give insight on what I did to get prepared, what the day actually had in store for me, and what I took away from it, to hopefully help you be fully prepared for your pop-up Event or for next time you attend a street fair or pop-up shop event to support more small businesses!

Pop-Up Shop Steps:

The first step is to look for where to host your pop-up shop – there are many resources you can look into, such as your city or local cities websites or Instagram accounts, Facebook groups for pop-ups, etc.
- I found this local street fair by following the city Instagram and they constantly tag organizations in the community that host local events (trust me - there are so many different organizations within a city!) and I was able to locate a street fair that I have attended in the past because it is hosted every year and funny story – I actually told myself that one day I will have a booth here and I manifested it and made it happen!
- After looking to see what location or event would work best for me, I signed up and was able to get approved to be able to host my very first pop-up shop in my local community.
  - For this exact event, I did have to pay for the booth and also pay for insurance for the day (it is very important to have insurance because anything can happen).
Once I had all my logistics sorted out and in place – I was really able to start prepping and seeing what vision I wanted to go for for my very first pop-up shop. Since, this was truly the first-time customers would be seeing my small business and brand in person, I wanted to make a great first impression and i wanted to stand out from the rest of the booths, but i also wantEd to make it a seamless shopping experience during a chaotic street fair event with lots and lots of people attending.
- Thankfully, Pinterest and TikTok were amazing resources to have and to see what others were doing for pop-ups and décor and I was able to really visualize what I wanted to do for my pop-up shop.

Pop-Up Shop Décor:

Backdrop – I think this was what truly made my pop-up shop booth stand out and Come together, because that is the very first thing people looked at and I know that because I kept hearing people walking by saying my brand name over and over!
- The pegboards also haVe shelves and wooden sticks for me to hang up items.
- If you need an excellent carpenter please get in touch with me, because prices are competitive and the craftsmanship is superb!
Clothing racks – I felt that this would show off the apparel in a boutique-like or retail store-like manner, which is truly what my vision for the booth was.
- I was able to locate a seller on Facebook marketplace that was selling two clothing racks for literally less than the price of one on Ikea or Amazon, so I highly, highly recommend using Facebook marketplace or home goods to find quality items at a fraction of the coSt!
Acrylic table – I wanted to have openings in the back and the sides of the booth in order for customers to be able to walk around so I knew that I needed some sort of table in the middle to put additional items on, such as stickers and accessories, but I needed a table that didn’t take up too much room, so this acrylic table was absolutely perfect for that.
- Again, I found this acrylic table On Facebook Marketplace from a seller who was selling it for less than the price that it is listed on the CB2 website. it was a great Deal so I definitely had to snag it! i also added a rug underneath, so it wouldn’t get ruined from the roughness of the street floor, since it is a unique piece.
book shelves – I found additional white book shelves, because I knew that I would need somewhere to put my other products, such as candles, cups, etc.
- Thankfully, I found these at my local home goods for a fraction of the cost than it is on amazon.
small white Table – I also found a white table on Amazon last minute because I needed somewhere to put the rotating greeting cards holder.
Logo with QR code stand – I found an amazing small business Brooklyn Rustics that worked with me to create a unique business logo stand for my booth and it really popped out!
shopping Bags – I purchased paper bags in a light pink color to match my booth and I also used a laundry bag to put the bags in for easy storage.
Ottoman – I purchased a cute ottoman for sitting but it was placed under the table, since I had no room so I could really have done without it but I do suggest bringing comfortable chairs for you to sit on (the ones we brought are not pictured but we thankfully had room to sit on the side and not ruin the aesthetic of the booth LOL).
payment processing system - Last but not least the payment processing that I went with was Square because it truly is so easy to use.
I also bought a pink cash register from Amazon to hold any cash and coins.

Pop-Up Shop Marketing Ideas:

I had a flyer with a QR code for email sign ups and I also printed out pictures to showcase my brand and placed these on the backdrop underneath the logo.
I purchased canvas tote bags with the ZPG logo to give away with purchases over a certain amount.
I also had water bottles with my logo to give out for free!